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Titlebook: Retailing in the 21st Century; Current and Future T Manfred Krafft,Murali K. Mantrala Book 2010Latest edition The Editor(s) (if applicable)

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發(fā)表于 2025-3-21 16:48:36 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱(chēng)Retailing in the 21st Century
副標(biāo)題Current and Future T
編輯Manfred Krafft,Murali K. Mantrala
視頻videohttp://file.papertrans.cn/829/828953/828953.mp4
概述Present situation of the retail sector and future challenges explored.Written by leading experts in the field.Includes supplementary material:
圖書(shū)封面Titlebook: Retailing in the 21st Century; Current and Future T Manfred Krafft,Murali K. Mantrala Book 2010Latest edition The Editor(s) (if applicable)
描述.Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, .Retailing in the 21st Century .is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today..
出版日期Book 2010Latest edition
關(guān)鍵詞Future Store; Retail; Retail Management; Retail Marketing; Retailing; Trade; Trends; business; communication
版次2
doihttps://doi.org/10.1007/978-3-540-72003-4
isbn_softcover978-3-642-42721-3
isbn_ebook978-3-540-72003-4
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer-Verlag GmbH, DE
The information of publication is updating

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發(fā)表于 2025-3-21 21:14:51 | 只看該作者
Book 2010Latest editionng practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts, .Retailing in the 21st Century .is a compendium of state-of-the-art, cutting-edge knowledge for successful retailing today..
板凳
發(fā)表于 2025-3-22 00:52:42 | 只看該作者
地板
發(fā)表于 2025-3-22 05:07:43 | 只看該作者
Understanding Retail Customerses the buyer-centric revolution that is sweeping through contemporary retailing. In particular, we consider how consumer lifestyles are changing and the impact of these changes on our understanding of consumer choices in the retail context. This section is more speculative and raises as many questions as it provides answers.
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發(fā)表于 2025-3-22 11:55:58 | 只看該作者
l: .Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats,
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發(fā)表于 2025-3-22 22:29:42 | 只看該作者
Retailing in the Global World: Case Study of Metro Cash & Carryn the world behind Wal-Mart (a turnover of 271 billion Euro), Carrefour (82 billion Euro) and Tesco (68 billion Euro). Further, nearly 60% of METRO Group’s revenues came from outside Germany. The story of the growth and transformation of METRO Group from its humble beginnings in the Ruhr valley of G
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發(fā)表于 2025-3-23 04:40:52 | 只看該作者
Entrepreneurship in Retailing: Leopold Stiefel’s “Big Idea” and the Growth of Media Markt and Saturnccessful retail entrepreneur? Most students of retailing know the story of Sam Walton and how he founded and built up Wal-Mart to a point from which it could surge ahead to eventually become the number one retailer in the world. Many are also familiar with the stories of his predecessors, among them
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發(fā)表于 2025-3-23 05:35:26 | 只看該作者
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