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Titlebook: Retailing; Tony Kent,Ogenyi Omar Textbook 2003Latest edition The Editor(s) (if applicable) and The Author(s) 2003 communication.design.Dis

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發(fā)表于 2025-3-21 19:10:42 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Retailing
編輯Tony Kent,Ogenyi Omar
視頻videohttp://file.papertrans.cn/829/828950/828950.mp4
概述Comprehensive overview of the retail industry as a whole as well as detailed insights into individual elements of Retailing. Written by UK based authors avoiding the US dominated view advocated by mos
圖書封面Titlebook: Retailing;  Tony Kent,Ogenyi Omar Textbook 2003Latest edition The Editor(s) (if applicable) and The Author(s) 2003 communication.design.Dis
描述.Retailing. provides a clear and comprehensive introduction to the contemporary issues in retailing. Designed specifically for advanced undergraduates and postgraduate students, the text seeks to offer an accessible and up to date look at retailing. .The text moves from an overview and context of retailing to more detailed coverage of the key aspects of retail management. Equally, it covers the more recent issues of internet shopping and globalisation.
出版日期Textbook 2003Latest edition
關(guān)鍵詞communication; design; Distribution; Internet; marketing; pricing; relationship marketing; retailing
版次1
doihttps://doi.org/10.1007/978-0-230-37410-2
copyrightThe Editor(s) (if applicable) and The Author(s) 2003
The information of publication is updating

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Marketing Functions in Retailingss where retail flair appeared to be the key to success. Now, however, it is an industry in which flair remains important, but is no longer sufficient. According to Cook and Walters (1991), effective retailing demands a high level of skills in marketing, store operations, advanced logistics systems
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Retail Location Strategyifferent locations. It moves on to review the decision-making process starting with the general search and the identification of a geographical area in which to trade. The final section summarises the practical issues arising from the selection of a site, its acquisition and related costs.
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發(fā)表于 2025-3-22 14:33:29 | 只看該作者
Human Resource Management (HRM)chieved through the use of different skills, the adaptability of the resource base, or the combined innovativeness of the workforce (Johnson and Scholes, 1999). A fundamental issue for retailers, within a people-oriented industry, is the management of customer relationships. The ways in which employ
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Supply Chain Managementnto its next phase: the sourcing of products and their delivery from suppliers to the retailer. The term ‘supply chain management’ originated in the early 1980s, and is used to define these inbound processes and the management of a network of interconnected businesses involved in delivering goods an
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Store Designst be a comprehensive and co-ordinated approach to everything the shopper sees’ (Michell, 1986). It should add value to retail strategy by improving the quality of the shopping environment and by influencing consumer decision-making and loyalty. The visual identity of the retailer, its image and dis
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