Titlebook: Retailing; Peter Jones,Steve Baron Textbook 1991Latest edition Peter Jones and Steve Baron 1991

clarify

增減字母法

Overview: Built around a model of retailing, this book identifies a number of basic elements common to most forms of retail activity. The model focuses on the main features of retail operations, stressing the essential links with both suppliers and customers.

預(yù)定

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Veneer

Textbook 1991Latest editionBuilt around a model of retailing, this book identifies a number of basic elements common to most forms of retail activity. The model focuses on the main features of retail operations, stressing the essential links with both suppliers and customers.

nonchalance

手勢

Buying,The buyer is the representative of the retail organisation who is responsible for purchasing goods from the manufacturer or supplier.

碌碌之人

Quality Control,Manufacturers and retailers take it for granted that the consumer values quality in goods and services. The Swedish furniture retailer IKEA have perhaps the clearest message on quality (see Photo 3.1) and give details of quality control to emphasise their claims on the design and durability of the furniture.

oblique

Mirage

Selling,All retail businesses aim to sell goods and/or services to their customers but this ‘selling process’ occurs in a variety of ways. We can make a distinction between selling which takes place in shops and stores and other means of selling.

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