Titlebook: Research Methodology in Marketing; Theory Development, Martin Eisend,Alfred Kuss Textbook 2019 Springer Nature Switzerland AG 2019 Competi

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Testing Causal Relationships,s. There are different ., in particular direct, indirect, and moderated causal relationships. The investigation of causal relationships is typically carried out in the context of .. With experimental designs, it is possible to meet the conditions to prove causality. The quality criteria for the eval

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Generalizability of Research Results,ective, it is about the question of ., and to what extent empirical findings on the same statement found in various other studies are confirmed. The current chapter deals with approaches in which different results are summarized for the same research topic (.: Sect. 9.3) or new investigations are co

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Research Ethics and Research Practice,y, even grabbing the attention of the public at large. Often associated with this is the deterioration of trust in science. The scientists who are responsible for the scandals typically suffer from severe consequences, such as the retirement of academic degrees or the end of their professional caree

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Martin Eisend,Alfred Kusshkeit bedienen sich die meisten Geh?rlosen der Geb?rdensprache. So k?nnen in der Tat beide, Laut- und Geb?rdensprache, in ihrer produktiven und rezeptiven Form, für H?rende bzw. Geh?rlose jeweils als prim?rsprachliche Aktivit?ten angesehen werden. Schreiben und Lesen sind demgegenüber, da sie auf de

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Martin Eisend,Alfred Kuss der Leitung von Siegmund Prillwitz arbeite. Schwerpunkt desBeitrags ist die Geb?rdenschrift, nicht im Sinne einer detaillierten schriftlichen Repr?sentation der Geb?rdenzeichen (chero-logische Umschrift), sondern im Sinne der Darstellung sowohl theoretischer Gedanken über die Notwendigkeit der Vers

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