Titlebook: Research Methodology in Marketing; Theory Development, Martin Eisend,Alfred Kuss Textbook 2019 Springer Nature Switzerland AG 2019 Competi

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Testing Causal Relationships,uation of experimental designs are . and .. In certain situations, where the essential principles of experimental investigations do apply, but not all corresponding requirements are met, one speaks of .. Another method for investigating complex causalities is ..

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proaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation...?.978-3-030-10794-9

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Textbook 2019authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing th

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