Titlebook: Quantitative Marketing and Marketing Management; Marketing Models and Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hild Book 2012 Gabler V

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GRIEF

Using Artificial Neural Nets for Flexible Aggregate Market Response Modelingread type of artificial neural nets. As the author shows, MLPs are not limited to fixed parametric functional forms, but offer flexible approaches for modeling market response functions of marketing instruments.

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PLIC

CREEK

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贊美者

BUCK

Repetitive Purchase Behavior reasons for buying underlying a purchase. One of the purchase types is repetitive purchase behavior, which is characteristic of functional purchases that are made deliberately rather than spontaneously and are relatively low in purchase involvement. This essay discusses the concept of repetitive pu