Titlebook: Quantitative Marketing and Marketing Management; Marketing Models and Adamantios Diamantopoulos,Wolfgang Fritz,Lutz Hild Book 2012 Gabler V

Carter

書目名稱Quantitative Marketing and Marketing Management影響因子(影響力)




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書目名稱Quantitative Marketing and Marketing Management被引頻次




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愛國者

overview of quantitative approaches in marketing. They not only highlight diverse mathematical and methodological perspectives, but also demonstrate the relevance and practical consequences of applying quantitative approaches to marketing problems.978-3-8349-4657-7978-3-8349-3722-3

stress-response

Choice Modeling and SEMblack box”; (2) it provides greater explanatory power; (3) it helps to remedy the biasing effect of neglecting important latent variables to explain choice behavior, thus allowing for a more accurate assessment of how marketing influences customers’ choice behavior.

Judicious

Carminative

Sad570

DISE: Dynamic Intelligent Survey Enginethods. We discuss the overall architecture of DISE, discuss how to implement and include new data collection methods, and finally outline how these new methods can be employed in surveys, using an illustrative example. We conclude this article with an invitation to researchers to join in the development of DISE.

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The Consistency Adjustment Problem of AHP Pairwise Comparison Matricesurring tasks in AHP situations is the creation of pairwise comparison matrices, the examination of their consistencies, and the derivation of weights for the underlying objective functions..The importance of controlling these consistencies and the consequences of subsequent adjustments of comparison

flaunt

Choice Modeling and SEMengths of covariance structure analysis to control for measurement errors and the ability to predict choice behavior via the Multinomial Logit (MNL) model creates a powerful hybrid approach – the Integrated Choice and Latent variable (ICLV) model – for marketing research. We document the basic featu