Titlebook: Political Branding in Turbulent times; Mona Moufahim Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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,A Tale of Trust and Betrayal: Jokowi’s Anti-corruption Brand Creation and Transgression,sistent problem: corruption. During his rise, Widodo’s compliances to the policies of the . (KPK, Corruption Eradication Commission) and his promises to empower the institution served as evidence of his genuine commitment to eliminate corruption. In 2019, soon after winning a second presidential ter

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,Toxic Shock: Brexit and the Lessons to Be Learned by UK’s Political ‘Brands’,ay of conceptualising political organisations and the importance of the positioning concept as a way of establishing distinctiveness between one political offering and another. It considers the relative brand positions occupied by the major UK political brands and the factors that impacted upon thei

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The Ethical Challenges at the Heart of Political Branding,r, are collated and discussed in this chapter. The chapter also asks a number of questions about the ethics of both political branding and related political marketing communications. At the heart of the conceptualisation of parties and candidates as brands is the logic and relevance of marketing ide