Titlebook: Political Branding in Turbulent times; Mona Moufahim Book 2022 The Editor(s) (if applicable) and The Author(s), under exclusive license to

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,Toxic Shock: Brexit and the Lessons to Be Learned by UK’s Political ‘Brands’,ical offering and another. It considers the relative brand positions occupied by the major UK political brands and the factors that impacted upon their relative success in the referendum campaign and beyond. Finally, it identifies a number of lessons that can be learned by political ‘brands’ for campaigns in the years ahead.

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Political Brand Identity and Image: Manifestations, Challenges and Tensions,e ballot box. Secondly, we apply theory to practice and provide two specific short case studies grounded on empirical qualitative research. We conclude by presenting implications to theory and practice and an agenda for future research.

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Christopher Pich,Guja Armannsdottir deutlicher Rückgang der tumorbedingten Sterblichkeit dokumentiert, w?hrend sie in den Jahrzehnten zuvor stetig angestiegen war. Auch wenn endgültige Beweise ausstehen, so scheint es nicht unwahrsche- lich, dass diese erfreuliche Entwicklung wesentlich durch die verbesserten M?glichkeiten der Früher

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