| 書目名稱 | Political Branding in Turbulent times | | 編輯 | Mona Moufahim | | 視頻video | http://file.papertrans.cn/751/750033/750033.mp4 | | 概述 | Analyses brand identity & image, personal branding, brand promise & trust, co-branding, and brand transgression.Draws on recent political events and phenomena in the political arena.Offers practical i | | 叢書名稱 | Palgrave Studies in Political Marketing and Management | | 圖書封面 |  | | 描述 | .Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.. | | 出版日期 | Book 2022 | | 關(guān)鍵詞 | Political Branding; Liberal Democracy; Political Marketing; Distrust; Crisis of Democracy; Branding Strat | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-83229-2 | | isbn_ebook | 978-3-030-83229-2Series ISSN 2946-2614 Series E-ISSN 2946-2622 | | issn_series | 2946-2614 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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