Titlebook: National Brands and Private Labels in Retailing; First International Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference proceed

parasite

MOT

Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables crisis in the French context. We developed a binary choice model to assess consumer choice of store brands instead of national brand products. The analyses are based on a large panel data with stratified samples of about 4,500 households (N = 80,732). Results show that marketing variables and consu

FLAIL

輕信

deriver

Effects of Social Influence on Satisfaction with PL Brands in ThailandCollectivist culture and extended families imply it is likely there are more people in the shopping group, and the importance of face and status may lead to higher social risk in regards to buying private label (PL) brands. This study finds that social risk has a negative effect on satisfaction, whi

Mri485

乳白光

有惡意

Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lópezsehen und welche unterschiedlichen Methoden es gibt, die wertvollen Poreninhalte sicher und ohne Sch?digung der Umwelt zur Oberfl?che zu bekommen...Das Buch richtet sich an alle technisch interessierten Laien, insbesondere an alle ?Nicht Techniker“, die mit der gro?en Welt der Energieversorgung und

cardiac-arrest

AORTA

The Competition Effects of Lookalike Private Label Products rely on, thus weakening their competitive position and resulting in further concentration of retail markets and less choice of store types and product varieties for consumers. The continuing absence of a rapid and effective legal remedy to prevent the rewards from brand investment being misappropri