Titlebook: National Brands and Private Labels in Retailing; First International Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference proceed

Maudlin

書目名稱National Brands and Private Labels in Retailing影響因子(影響力)




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吸引人的花招

llschaft nicht funktioniert. Hierzu z?hlen Erd?l und Erdgas, aber auch in zunehmendem Ma?e umweltfreundliches hei?es Wasser, das wir in Form von geothermischer Energie nutzen k?nnen. ..Entgegen der Vorstellung vieler Menschen findet man diese Fluide allerdings nicht in unterirdischen H?hlen, sondern

神圣將軍

Estimation of Product Category Sales’ Responsiveness to Assortment Sizeould help a retailer to attract more consumers into the store and direct them towards the category as well as induce them to make purchases once inside. This paper presents an empirical estimate of assortment size elasticities of 12 FMCG categories across five store formats. Results show that assort

極肥胖

小官

劇毒

To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms Simón, Mahou and Carbonell, have been involved in this practice. Are these firms digging their own graves? The purpose of this study is to understand some reasons behind this phenomenon on Spanish retail market. We explored economical and relational motives of supplying store brands (SBs) by nation

largesse

Defensive Strategy Against a Private Label: Building Brand Equityular, we examine brand-equity building as a strategy for the national brand manufacturer. We find that brand building should be the first line of defense instead of aggressively cutting the wholesale price. Not only the national brand but also the retailer can benefit from it, which can justify cost

crutch

Left-Atrium

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