Titlebook: Narrative Organizations; Making Companies Fut Christine Erlach,Michael Müller Book 2020 Springer-Verlag GmbH Germany, part of Springer Natu

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Hero’s Journey: Imbuing Projects and Processes with Lifein a treasure before (5) they need to find a way to return to their home world. Its similarities with projects and the potential of these stations to provide a blueprint for planning upcoming strategic processes turn the hero’s journey into a narrative method with a wide range of possible applications.

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Intermezzo: Clearings in the Jungle of Narrative Termsor emotionality. In spite of the different circumstances under which the terms may be used, all narrative forms have one thing in common: a temporal structure. This little interlude develops a handy dictionary of narrative terms, so you will not get lost on your journey.

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Case Study: Storytelling in the Press and Public Relations at Porsche AGmpany has become one of the global leaders in innovative press and public relations. This interview with Josef Arweck, Vice President Communications at Porsche, discusses the company’s use of storytelling in its external business communications.

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Actants: Establishing the Field of Relational Forcesr and are in turn influenced by their actions. Their representation makes the actantial model a very suitable narrative method for coaching contexts. The actants might for example depict the force fields surrounding the protagonist, i.e., a hero or workshop participant, with cards placed on the floor around them.

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