Titlebook: Marketing the Populist Politician; The Demotic Democrat Robert Busby Book 2009 Palgrave Macmillan, a division of Macmillan Publishers Limit

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Introduction,pposition. In both the United Kingdom and United States attention upon political leaders has become saturated, with issues above and beyond their political and ideological objectives becoming subject for discussion and debate. Indeed across a broad and diverse array of media productions significant

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Thatcher and Major: Marketing a Conservative Identity,cher in 1979. It was only brought to the fore however as an essential aspect of political presentation with a popular appreciation of the use of advertising agencies by the Conservative party in 1979.. Thatcher’s ascendancy through the ranks of the Conservative party and final rise to the position o

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Cameron and Brown,d fresh development in British politics following the elongated tenure of Tony Blair. The marriage of the ordinary and exceptional components of politics were well entrenched in British politics by this time and political marketing was part and parcel of the spin oriented presentation of politics an

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