| 書目名稱 | Marketing the Populist Politician | | 副標題 | The Demotic Democrat | | 編輯 | Robert Busby | | 視頻video | http://file.papertrans.cn/625/624477/624477.mp4 | | 圖書封面 |  | | 描述 | Images of political leaders as everyday figures, involved in commonplace activities, now form an increasingly important aspect of electoral presentation. This text examines how and why selected political figures have embraced a populist agenda in a social context and addresses the scope and limitations of such an approach in the US and the UK. | | 出版日期 | Book 2009 | | 關鍵詞 | Electoral; Image; marketing | | 版次 | 1 | | doi | https://doi.org/10.1057/9780230244283 | | isbn_ebook | 978-0-230-24428-3 | | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2009 |
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