Titlebook: Marketing in Transition: Scarcity, Globalism, & Sustainability; Proceedings of the 2 Colin L. Campbell Conference proceedings 2015 Academy

殺菌劑

的是兄弟

obstruct

PAEAN

無關(guān)緊要

Expurgate

Referral Reward Programs: New Customer Acquisition by Opportunism? 2003). Ryu and Feick (2007) show that the offered reward can be effective in increasing customers’ word of mouth (WOM). As Biyalgorsky, Gerstner, and Libai (2001) point out referral reward programs are not only effective, but also efficient as the company only pays for the reward if WOM is articulated.

Cursory

hankering

Consumer Adoption of Alternative Fuel Vehicles: A Cluster Analytic Approach on Proenvironmental Tech as ethanol, natural/biogas and to some extent on electricity, can be viewed as proenvironmental innovations. The problem is that much research within environmental psychology has focused primarily on curtailment behaviors rather than on understanding consumer adoption of purportedly proenvironmenta

滔滔不絕地講

essential-fats

Sustainability in the Supply Chain: The Retailers’ Perspectiveth on the influence of sustainability on the adopted business formula and on the supply chain dimension. On a methodological level, an exploratory research was carried out on a sample of retailers, completed by three case studies concerning three leading retailing companies.