Titlebook: Marketing in Transition: Scarcity, Globalism, & Sustainability; Proceedings of the 2 Colin L. Campbell Conference proceedings 2015 Academy

Engaging

FICE

Determinants of Service Quality in Cross Cultural Research: A Meta- Analytic Perspective), on satisfaction and behavioral intentions. The five determinants of SERVQUAL are: tangibles, responsiveness, reassurance, empathy and assurance. In past research, SERVQUAL scale has been extensively used by researchers to measure service quality and related outcomes but little consensus exists fo

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PAEAN

剛開始

The Concept of Effective Frequency and Local Media Planning Practice. Review of Factors Affecting Efe most effective. Basic effective frequency level is believed to be ‘three-plus’ exposures and this figure is adopted by most media planners. Beside the basic level, marketing, media and creative copy factors influence the final determination of effective frequency level. Such factors, defined by Os

Adenoma

Referral Reward Programs: New Customer Acquisition by Opportunism? become a customer. Numerous large service firms offer rewards to their customers when they recommend a service to their friends and acquaintances. Referral reward programs are so ubiquitous as they are an effective and efficient marketing tool for new customer acquisition (Verlegh, Peters and Pruyn

aerial

證實

The Attitudinal Response to Alternative Brand Growth Strategies: The Moderating Role of Brand Stretc on the strength in its original category to obtain a foothold in a nearby or distant product or service category (Aaker & Keller, 1990; V?lckner & Sattler, 2006). In this strategy, the brand makes its move on its own, solely relying on its own strength to succeed in the new category. This has prove

paroxysm

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