Titlebook: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…; Proceedings of the 2 Leroy Robinson Conference proceedings 2015

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Iintended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environmenfurther understanding and new insights on how intended strategic plans are designed and why these deviate from their initial pattern. Finally, the study examined the mediating role of organizational adaptiveness on organizational performance.

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,Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers,oice between printed newspapers and their online versions (see e.g. Flavian & Gurrea, 2009a). Recently, however, it has been acknowledged that a large proportion of consumers are actually ‘hybrid’ or ‘multi-platform’ readers. For example, a recent study on U.S. consumers indicated that consumers of

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