Titlebook: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…; Proceedings of the 2 Leroy Robinson Conference proceedings 2015

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,Consumers’ Different Website Use Patterns and Value Perceptions in the Context of Local Newspapers,urning their online news into profitable products. In this task it is crucial to first (1) understand consumer behavior in the Internet and then (2) assess the relationship of this behavior with consumers’ willingness to pay for the content of newspaper websites. In the present study we explore the

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,Influence of Brand-Related Antecedents and Extraversion on Consumers’ Online Brand Referrals,tions, and purchase decision (e.g., Arndt, 1967; Herr, Kardes, and Kim 1991). The advent of the Internet and social networking sites has made it significantly easier for consumers to voice their views, preferences, and experiences with others in the online environment. Accordingly, researchers have

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,The Captcha Conflict — A Consumer’S Choice Between Security and Convenience,t users shop online and 78 percent seek information online about a product or service prior to an intended offline purchase (Pew Internet n. D.). Similarly, online shopping in Australia is booming. Internet shoppers spent an average 2,500 A$ in 2007 with online sales expected to grow to around $10 b

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2363-6165 es the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled .Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...978-3-319-36491-9978-3-319-10912-1Series ISSN 2363-6165 Series E-ISSN 2363-6173

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Spencer M. Ross mathematical models of the memristor device, with different material implementations;.Equips readers to understand the three fingerprints of memristors, which make them unique, compared to the three known, pas978-3-030-51884-4978-3-030-51882-0

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cepts and experimental techniques that have been of use in cognitive psychology. As a consequence, it is now commonplace in the social psychological literature to find, for example, discussions of how information is stored in associative networks, and reports of experiments that have used free recal

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