Titlebook: Marketing Big Oil: Brand Lessons from the World’s Largest Companies; Mark L. Robinson Book 2014 Mark L. Robinson 2014 Brand management.Big

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The Oil Refining Era: 1863–1869 as it is referred to in other parts of the world, but kerosene. Motor vehicles requiring gasoline would not appear until well into the 20th century. Refining crude oil into kerosene required access to crude oil supplies and access to a transportation method. In these early years of the oil industry

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