Titlebook: Marketing Big Oil: Brand Lessons from the World’s Largest Companies; Mark L. Robinson Book 2014 Mark L. Robinson 2014 Brand management.Big

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The Arrogant and Aloof Oil Companyl executives took it upon themselves to use the same strategies, as did Rockefeller. By relying on arrogant and aloof behavior, all of these executives helped to create and perpetuate a poor corporate brand image and reputation.

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The Standard Oil Empire Reigns Supreme: 1870–1900. To the public and many local U.S. governments and politicians, Standard Oil was the most hated company in America. The company acquired other refining companies for pennies on the dollar and those that were not acquired were forcibly put out of business.

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How BP Destroyed a Corporate BrandApril 2010. Although the environmental impact has and will be debated for years, the event serves as a case study of how a properly planned and executed PR and crisis communications plan can help reduce the damage done to the corporate brand.

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sue of ethics in artful engagement as an area that is under-explored in memory-work and self-study. Sifiso Magubane, a South African teacher-researcher, considers the emotional challenges in getting permission to use the photograph of a close friend of his who has died. Casey Burkholder, studying at