Titlebook: Managing Media Firms and Industries; What‘s So Special Ab Gregory Ferrell Lowe,Charles Brown Book 2016 Springer International Publishing Sw

健壯

產(chǎn)生

Paraplegia

Palatial

Contents as Products in Media Marketseby the content is distributed and made accessible to consumers, typically referred to as a .). While both components function in tandem in the market as regards meeting needs, consumer demand is primarily linked to content; the role of communication or transmission platforms is secondary in this re

災(zāi)禍

The Audience as Product, Consumer, and Producer in the Contemporary Media Marketplacearacterizes media, in which content is sold (or given) to audiences and audiences are, in turn, sold to advertisers, audiences occupy the unique position of being the customer in one market and the product in the other market. This dynamic is further complicated by the ways that digital, interactive

deficiency

服從

Technology Management and Business Modelsmodels that technology incorporation involves, rather than technology per se. Media managers should therefore focus on spotting trends in technology usage and developing keener understandings about how such trends might influence their businesses, rather than trying to adapt their businesses to whatever new technologies are available.

合適

The Audience as Product, Consumer, and Producer in the Contemporary Media Marketplacetplace and the implications of these distinctive characteristics for media management. This chapter will also examine audiences as both consumers and (increasingly) producers or creators of media products, with an emphasis on the unique management challenges and opportunities associated with the contemporary media audience.

configuration

,Introduction: What’s So Special About Media Management?,as an academic field of specialisation. Caveats are treated, as well, to clarify important limitations as a basis for future hoped for development. The chapter concludes with an overview of the editorial process.

overrule