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Titlebook: Managing Media Firms and Industries; What‘s So Special Ab Gregory Ferrell Lowe,Charles Brown Book 2016 Springer International Publishing Sw

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發(fā)表于 2025-3-21 16:22:13 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱(chēng)Managing Media Firms and Industries
副標(biāo)題What‘s So Special Ab
編輯Gregory Ferrell Lowe,Charles Brown
視頻videohttp://file.papertrans.cn/624/623110/623110.mp4
概述Provides a survey of this comparatively new field of research specialization, from diverse perspectives and across key dimensions of management practice.Offers an accessible digest of the core literat
叢書(shū)名稱(chēng)Media Business and Innovation
圖書(shū)封面Titlebook: Managing Media Firms and Industries; What‘s So Special Ab Gregory Ferrell Lowe,Charles Brown Book 2016 Springer International Publishing Sw
描述This volume?provides?rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.
出版日期Book 2016
關(guān)鍵詞Corporate Development; Creative Industries; Media Firms; Media Industry; Media Management
版次1
doihttps://doi.org/10.1007/978-3-319-08515-9
isbn_softcover978-3-319-36339-4
isbn_ebook978-3-319-08515-9Series ISSN 2523-319X Series E-ISSN 2523-3203
issn_series 2523-319X
copyrightSpringer International Publishing Switzerland 2016
The information of publication is updating

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Gregory Ferrell Lowe Data Analysis and Synthesis (CINDAS) * at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought
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發(fā)表于 2025-3-22 03:54:11 | 只看該作者
Data Analysis and Synthesis (CINDAS) * at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought
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Data Analysis and Synthesis (CINDAS) * at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought
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發(fā)表于 2025-3-23 03:48:20 | 只看該作者
Anker Brink Lund Data Analysis and Synthesis (CINDAS) * at Purdue University in 1957, starting its coverage of theses with the academic year 1955. Beginning with Volume 13, the printing and dissemination phases of the activity were transferred to University Microfilms/Xerox of Ann Arbor, Michigan, with the thought
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