Titlebook: Managing Media Businesses; A Game Plan to Navig Mike Rosenberg,Philip H. Seager Book 2017 The Editor(s) (if applicable) and The Author(s) 2

移植

撫育

Obvious

Operations Management: Not Just What You Do, But How You Do It,rly those where you need to engage customers in delivering an experience—very relevant for media and entertainment operations. Even though today’s new technologies are ushering in radically new business models, the fundamentals of operations management remain just as valid and applicable.

摘要

逃避系列單詞

ustry players.Covers all major aspects of managing media bus.This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the indus

AORTA

Book 2017g industry players, it addresses the unprecedented change and uncertainty facing the industry..Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years’ time? Is there a way to make multiple consumption platforms work to

昆蟲

并排上下

https://doi.org/10.1007/978-3-319-52021-6Media management; Business strategy; Disruption; Competitive advantage; Media business

Servile

978-3-319-84798-6The Editor(s) (if applicable) and The Author(s) 2017

Adrenaline

Mike Rosenberg,Philip H. SeagerRigorously road tested content from leading experts in front of practising managers.Illustrated with stories and interviews from leading industry players.Covers all major aspects of managing media bus