Titlebook: Managing Media Businesses; A Game Plan to Navig Mike Rosenberg,Philip H. Seager Book 2017 The Editor(s) (if applicable) and The Author(s) 2

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GREEN

遺棄

好忠告人

Arresting

安定

Ventilator

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,The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!,tries to project their future implications. Most important is the need to adopt a digital mindset—because no matter what new tech innovation comes next, you, as a manager, need to have the capabilities and competencies to be ready for anything.

obscurity

CLOT

Scenario Planning: Your Playbook for the Future,ny won’t be next. There are actions you can take so that you do have a playbook—not just for eventualities like a cyberattack but to envisage your future business environment more clearly so that you make better strategic choices. Scenario planning, the subject of this chapter, is a helpful way of future-proofing your business.