Titlebook: Language in International Business; Developing a Field Mary Yoko Brannen,Terry Mughan Book 2017 The Editor(s) (if applicable) and the Autho

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Leigh Anne Liu,Wendi L. Adair,Daniel C. Bellooch w?re dies zumindest wünschenswert in Anbetracht der aeroben Verh?ltnisse auf der Hautoberfl?che. Die untersuchten pH-Bereiche waren für . 5,0–8,0 und für . ein etwas eingeschr?nkterer Bereich von 5,5–7,5. Die Keimdichte wurde photometrisch bestimmt. Als Ma? für das Wachstum diente die spezifisch

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Terry Mughan,Mary Yoko Brannenoch w?re dies zumindest wünschenswert in Anbetracht der aeroben Verh?ltnisse auf der Hautoberfl?che. Die untersuchten pH-Bereiche waren für . 5,0–8,0 und für . ein etwas eingeschr?nkterer Bereich von 5,5–7,5. Die Keimdichte wurde photometrisch bestimmt. Als Ma? für das Wachstum diente die spezifisch

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The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Feao reflect the particularity of the field. Forms of language such as national, corporate, technical or electronic, its functions in terms of defining hierarchies, exercising power or facilitating integration, as well as its features such as the use of mixed syntax or gender-marking are emerging as cr

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Re-considering Language within a Cosmopolitan Understanding: Toward a , Approach in International Bvided people access to very fragmented and incomplete language repertoires, often consisting of spoken, vernacular and accented varieties of different languages in which they have differentially developed literacy skills (Blommaert & Dong, 2010). Such complexities between globalization processes and

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Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures,nizational processes and resources utilized by the partners during alliance operations (Brannen & Doz, 2012; Gibson & Zellmer-Bruhn, 2001). Brannen (2004) maintains that “semantic fit,” or the shared use and understanding of corporate language, is critical to navigating the foreignness among cultura

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Conclusion,ndia and other newcomers have jostled for their place in the global order, causing many practitioners to propose that only the use of English as a corporate lingua franca could bring order and efficiency to this diversity (Neeley, 2012). However, it is interesting to note that throughout the recent

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Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspec known about the implementation of language policies and practices in foreign subsidiaries (Kingsley, 2010; Sharp, 2010). In particular, there is a paucity of knowledge of the ways in which contextual factors affect this implementation and the associated dynamics.