Titlebook: Internationalization of Luxury Fashion Firms; Examining the Busine Andrea Runfola,Matilde Milanesi,Simone Guercini Book 2022 The Editor(s)

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osteoclasts

Book 2022to develop in foreign markets to seek global demand,?build a global image, and manage distribution and communications effectively. Filling a gap in current literature, this book examines the motives, processes, and forms assumed for the internationalization of luxury fashion companies and the relati

Mobile

Luxury and Internationalization: Motives and Features, and orienting consumer preferences; profiles of luxury customers, such as international mobility and specificity of lifestyle; the management of distribution and communication channels, including the physical and the digital ones.

MITE

Methodology, Empirical Context, and Internationalization of Luxury Artisans,naro district in the Marche region. The two companies not only share the use of the same raw material—leather—but are both presented as emblematic cases of small-sized luxury fashion companies with a strong vocation for internationalization since their origins.

amnesia

Internationalization and Business Models of Luxury Fashion SMEs: Some Emerging Issues,ion is a “genetic” component of the company and a fundamental element of the business model. Otherwise, there may be a liability of localness. The chapter concludes with a discussion on the main differences and similarities between luxury fashion SMEs and MNEs and the features of the business model of luxury fashion SMEs.

antidepressant

2662-1061 udies of Italian luxury fashion SMEs.Explores the motives foInternationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop in foreign markets to seek global demand,?build a global image, and manage dist

NUDGE

Introduction,erspective of small- and medium-sized enterprises (SMEs). These companies are as international as large multinationals and often have roots in manufacturing. Internationalization frequently takes place since the foundation of the company. Despite this, both the theoretical debate and the world of pr

obtuse

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meditation

The International Dimension of the Luxury Fashion Business Models,rations of business models within the literature, presenting the most recent academic debate. The chapter discusses the main components of the business model?and how scholars have addressed this concept to explain a company’s ability to do business. It also problematizes the concept of business mode