Titlebook: Internationalization of Business; Cases on Strategy Fo Stefan Schmid Textbook 2018 Springer International Publishing AG, part of Springer N

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Stefan Schmid,Tobias Dauth,Thomas Kotulla,Fabienne Orban

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2511-2244 eoretical overview of internationalization strategies.Facili.This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor

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Textbook 2018have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. T

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Adidas and Reebok: Is Acquiring Easier than Integrating?,das and Reebok before and after the acquisition as well as the related challenges. Furthermore, it analyses the integration of Reebok into the Adidas Group between 2007 and 2017, especially in the context of increasing levels of competition, such as competition by industry rivals Nike and Under Armour.

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Lenovo: From Chinese Origins to a Global Player,growth strategy, although it had successfully established itself through organic growth on the Chinese market in previous years. The case study also outlines the company’s approach in meeting some of the major challenges in post-acquisition management.