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Titlebook: Internationalization of Business; Cases on Strategy Fo Stefan Schmid Textbook 2018 Springer International Publishing AG, part of Springer N

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發(fā)表于 2025-3-21 16:32:41 | 只看該作者 |倒序瀏覽 |閱讀模式
書目名稱Internationalization of Business
副標(biāo)題Cases on Strategy Fo
編輯Stefan Schmid
視頻videohttp://file.papertrans.cn/473/472263/472263.mp4
概述Features cases from multiple industries to provide a unique learning experience for students and executives.Provides a concise up-to-date theoretical overview of internationalization strategies.Facili
叢書名稱MIR Series in International Business
圖書封面Titlebook: Internationalization of Business; Cases on Strategy Fo Stefan Schmid Textbook 2018 Springer International Publishing AG, part of Springer N
描述.This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies..
出版日期Textbook 2018
關(guān)鍵詞Case studies in international business; International business textbook; Cross-country venture strateg
版次1
doihttps://doi.org/10.1007/978-3-319-74089-8
isbn_ebook978-3-319-74089-8Series ISSN 2511-2244 Series E-ISSN 2511-2252
issn_series 2511-2244
copyrightSpringer International Publishing AG, part of Springer Nature 2018
The information of publication is updating

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發(fā)表于 2025-3-21 20:54:01 | 只看該作者
MIR Series in International Businesshttp://image.papertrans.cn/i/image/472263.jpg
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Aldi and Lidl: From Germany to the Rest of the World,scounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.
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Internationalization of Business978-3-319-74089-8Series ISSN 2511-2244 Series E-ISSN 2511-2252
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發(fā)表于 2025-3-23 01:05:24 | 只看該作者
remainder, deal with the wider aspects of the economic environment; with macroeconomics as opposed to microeconomics. An ideal starting point for considering this wider economic world is the national income and the national accounts. First, however, a brief digression is useful on the economic objec
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發(fā)表于 2025-3-23 05:25:48 | 只看該作者
Stefan Schmidremainder, deal with the wider aspects of the economic environment; with macroeconomics as opposed to microeconomics. An ideal starting point for considering this wider economic world is the national income and the national accounts. First, however, a brief digression is useful on the economic objec
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