Titlebook: International Place Branding Yearbook 2012; Managing Smart Growt Frank M. Go (Professor and Director),Robert Govers Book 2013 Palgrave Macm

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Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorget audiences to be addressed. This is problematic, because clearly countries that are located on the margins of global tourism, such as Somalia, for example, cannot adopt the same image-restoration strategies as that of a country that is a major world tourism player, even if each experienced the s

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Case A Sex and the City: City Branding in Spanish Citiesic policies for sustainable urban growth (Kotler and Levy 1969). Initially, the application of branding and marketing to cities took the form of a simple promotion of the city but, very soon, more complex and sophisticated approaches were developed, including spatial-functional, organizational and f

螢火蟲

Improved Public Infrastructure and Sustainable Place Brandingr-emphasis on slogans, logos, PR and advertising, in this chapter I show how sustainable place branding can be conducted not by superficial communications techniques, but by tangible improvements in public infrastructure that benefit all those who work in the city or visit it or invest in it.

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Frank M. Go,Robert Goverssich nur ganz langsam ab; drittens versch?rfen sich die Disparit?ten zwischen den Regionen in den Mitgliedstaaten. Phasen der Hochkonjunktur begünstigen Angleichungsprozesse, w?hrend Rezessionen eher die gegenteilige Wirkung haben. Die von der Kommission verfolgte koh?sionspolitische Begründung von

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utigen Form recht heterogenen Zielen dienende Strukturpolitik. Die ursprünglich am Ideal liberalisierten Wirtschaftsaustauschs und offener M?rkte ausgerichtete Gemeinschaft wurde auf diese Weise wieder st?rker reguliert. Mittlerweile hat das Prinzip des ?wirtschaftlichen und sozialen Zusammenhalts“

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litical conditions allowed it to maintain a structured dialogue. In recent years, the stalemate in accession negotiations and the rising tensions in the Eastern Mediterranean brought EU–Turkey energy dialogue to its historical low. Bottom-up technical and regulatory collaboration represents the most