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Titlebook: International Place Branding Yearbook 2012; Managing Smart Growt Frank M. Go (Professor and Director),Robert Govers Book 2013 Palgrave Macm

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書目名稱International Place Branding Yearbook 2012
副標(biāo)題Managing Smart Growt
編輯Frank M. Go (Professor and Director),Robert Govers
視頻videohttp://file.papertrans.cn/472/471923/471923.mp4
圖書封面Titlebook: International Place Branding Yearbook 2012; Managing Smart Growt Frank M. Go (Professor and Director),Robert Govers Book 2013 Palgrave Macm
描述This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
出版日期Book 2013
關(guān)鍵詞brand; branding; communication; design; economy; growth; leadership; marketing; Organisation; reputation; soci
版次1
doihttps://doi.org/10.1057/9781137282552
isbn_softcover978-0-230-23964-7
isbn_ebook978-1-137-28255-2
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2013
The information of publication is updating

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conomic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.978-0-230-23964-7978-1-137-28255-2
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Four Readings of Place and Brand Leadershipic dimensions of destination brands. While branding as place management might appeal to those charged with supporting regional growth and sustainability, the task is far from simple. Unlike product markets, notions of place exist in the minds of a widevariety of actors prior to attempts to brand the
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