Titlebook: Interfirm Networks; Franchising, Coopera Josef Windsperger,Gérard Cliquet,Georg Hendrikse Book 2015 Springer International Publishing Switz

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Using Organizational Capability and Transaction Cost Theory to Explain Multi-unit Franchisingnsaction cost and organizational capability theory of MUF significantly increases the explanatory power of the research model. Overall this study adds to the literature by showing that—complementary to the transaction cost view—organizational capability theory explains MUF as knowledge transfer and