Titlebook: Integrierte Kommunikation; Entwicklungsstand in Manfred Bruhn,Michael Boenigk Book 1999 Springer Fachmedien Wiesbaden 1999 Integrierte Komm

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Manfred Bruhn,Michael Boenigkntempt. However, with the emergence of guilds in medieval Europe, each occupation had a duty to contribute to society and a position corresponding to its value. Yet, traditional, conservative views toward technology stifled innovation. A major breakthrough occurred with the Protestant Reformation. L

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Manfred Bruhn,Michael Boenigknological, and cultural sovereignty of nation states. As economic globalization progresses, the interdependent relationship it engenders among nations creates friction. Any political solution must be based upon sound economic logic and ethical principles. Post-war history has seen the emergence of t

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Manfred Bruhn,Michael Boenigktion rooted in the egocentric selfinterestedness of its participants. Communism, on the other hand, preaches social responsibility while inhibiting the will to work. Herein lies the fundamental problem of contemporary economic ethics: is it possible to heighten the will to work and thereby realize t

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Manfred Bruhn,Michael Boenigkally as explored by Arendt, are shown to extend to an American frontier-cultural foundation for the entrepreneurial ethos. It is argued here that the initiation of, and development of business organizations should be properly viewed as a category of action that is a modern substitute for the ancient

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