Titlebook: Integrated Communications in the Postmodern Era; Philip J. Kitchen,Ebru Uzuno?lu Book 2015 Palgrave Macmillan, a division of Macmillan Pub

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Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example,ereafter CSR). In other words, CSR communication has become a vital issue in building and sustaining the legitimacy of a company in the eyes of stakeholders. According to the definition provided by Podnar (2008: 75):.Companies utilize means, such as advertisements, product labels, media relations, C

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Articulating Locality in Advertising Adaptation: The Snickers Case,he most important social form of modern communication with respect to the relationships between business, marketing, customers, and consumers. According to Morris (2005: 704) “postmodern advertising indicates a qualitative turn that likewise corresponds to changes in the production and communication

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Webcare as an Integrative Tool for Customer Care, Reputation Management, and Online Marketing: A Liicted by Figure 4.1, Janelle’s comments addressed a double audience consisting of not only other consumers but also the organization responsible for the dissatisfying consumption experience. Consumers such as Janelle increasingly voice their complaints as electronic NWOM, with the aim to draw the at

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Corporate Social Responsibility (CSR) Communication: A Turkish Industry Example, is also considered to be a characteristic of the postmodern era, in which communication is taken to be a process whereby “meaning is produced through negotiation and contention between the author, the reader (the receiver) and the culture” (Firat and Dholakia, 2006: 146).

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