Titlebook: Integrated Communications in the Postmodern Era; Philip J. Kitchen,Ebru Uzuno?lu Book 2015 Palgrave Macmillan, a division of Macmillan Pub

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書目名稱Integrated Communications in the Postmodern Era影響因子(影響力)




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書目名稱Integrated Communications in the Postmodern Era網(wǎng)絡公開度學科排名




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Integrating Communications at Tourism Destinations: Meeting the Needs of Tourists,This chapter deals with the importance of information for tourists when they are in a large city such as Madrid. Information enriches tourist knowledge, favouring tourist spending in the city, their experiences, and satisfaction. A good communications strategy benefits both tourists and the destination. The focus of the chapter is to:

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The Effects of Marcoms and Social Interaction through Virtual Communities on Consumer-Based Brand EThis chapter will explore the following objectives:

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The Changing Paradigm of Public Relations in Turkey: From Past to Present,This chapter explores how a public relations firm/agency has attempted to postmodernize its business through internal reorganization and client-focused communication. The firm chosen, MPR Pazarlama Halkla Iliskiler (MPR Communications Consultancy), was founded in 1994 as the first marketing public relations (MPR) firm in Turkey.

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n era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.978-1-349-48204-7978-1-137-38855-1

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Introduction: Integrated Communications in the Postmodern Age, 2010; 2013). It is proposed for postgraduate and under-graduate students, and other interested publics, who wish to develop their knowledge, insight, skills, and facility into integrated communications within the postmodern era — a topic of relevance everywhere, but particularly apposite as the set

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