Titlebook: Information and Communication Technologies in Tourism 2017; Proceedings of the I Roland Schegg,Brigitte Stangl Conference proceedings 2017

課程

Extending the Schema.org Vocabulary for More Expressive Accommodation Annotationswe present our work on an extension of schema.org towards better, more expressive annotations of accommodation data. We introduce 12 new types and 10 new properties and evaluate how this extension can be used on hotel Web sites to annotate content in a machine readable, expressive way.

Diatribe

From Floating to Leading: The Transformation of Digital Marketing Capabilities Through ICT Uptake in of using the tools. A key finding of the study is that the use of ICT-based tools transforms digital marketing capabilities from a set of abilities that enables tourism SMEs not only to float in a web-marketing stream, but also to lead such a stream.

Expiration

Assessing the Performance of a Tourism MOOC Using the Kirkpatrick Model: A Supplier’s Point of Viewtors and provides meaningful performance assessment for the MOOC. Results show that the MOOC was successful in all four levels according to the twelve indicators. The limitations and the future directions are also discussed at the end of the study.

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Debrief

情感

978-3-319-51167-2Springer International Publishing AG 2017

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Information and Communication Technologies in Tourism 2017Proceedings of the I

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