Titlebook: How to Market Computers and Office Systems; Merlin Stone,Hamish Macarthur Book 1984 Merlin Stone and Hamish Macarthur 1984 business.comput

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After-Sales Service,Marketing success is affected by service in two ways:.Here, we highlight those areas where the interaction between marketing and after-sales service is greatest, starting with the demand for service.

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New Product Marketing Strategies,This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.

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