Titlebook: How to Market Computers and Office Systems; Merlin Stone,Hamish Macarthur Book 1984 Merlin Stone and Hamish Macarthur 1984 business.comput

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Frisky

Strategic Overview,rketing computing equipment and services depends on understanding:.The picture painted here in relation to the above points may seem like an antique within a short time, such is the pace of development of the market. However, the aim of this chapter is not to provide a forecast, but to provide a poi

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Strategic Alternatives for Suppliers,yers in the computing game. We start by reiterating the message of the previous chapter (and a major theme of this book). This is:.The key to success is understanding the organisational or business motivation of the customer (and users within the customer’s organisation). This applies both to basic

粗糙

Understanding the Market,s a strong theme throughout this book. Market analyses that are relevant to particular elements of the marketing mix are dealt with in the appropriate chapters. But there are certain more general topics which it makes sense to bring together in a separate chapter. They are:.This chapter does not rep

尊嚴(yán)

Product Policy,ications) are also more likely to involve substantial change in other functional areas of the company (research, manufacturing, technical service, finance, and so forth) than changes in other elements of the marketing mix.

圓錐

Prices and Costs,ume) reduces profit margin. Competitors may react, or even over-react (common in unstable situations). A price raised without a corresponding extra incentive to the customer can cause reduced sales, accumulated inventory and slower asset turn.

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chern von Wolfgang Grundmann und Rudolf Rathner.Erstellt auf.Dieses Buch bietet den kompletten, für die Abschlussprüfung relevanten Lernstoff in Form von knappen tabellarischen übersichten und übersichtlichen Grafiken - und zwar für alle drei Prüfungsf?cher. Die Auszubildenden k?nnen somit gezielt W