Titlebook: Digital and Social Media Marketing; Emerging Application Nripendra P. Rana,Emma L. Slade,Yogesh K. Dwivedi Book 2020 Springer Nature Switze

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Considerations on Global Social Media Marketingdia marketing, (2) describe the challenges that organizations can find in its application, and (3) to provide some guidance on areas global marketers would need to consider before embarking on a successful social media strategy for their international markets.

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Margot Weijnen,Zofia Lukszo,Samira FarahaniEBs including social media, perceived consumer effectiveness, universal eco-labelling, and price. The rich data provides a useful first glimpse to inform marketing strategies harnessing PEBs in developing countries and a starting point for further quantitative exploration.

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https://doi.org/10.1007/978-3-031-20518-7is project aims to make known what factors whether internal or external, should be implemented to gain visibility in apps stores. The outcome of this project is to suggest hotels (owners/developers) what features need to be implemented to improve their visibility and, at the same time, provide researchers with more information on a new subject.

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A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging ThemesEBs including social media, perceived consumer effectiveness, universal eco-labelling, and price. The rich data provides a useful first glimpse to inform marketing strategies harnessing PEBs in developing countries and a starting point for further quantitative exploration.

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The Importance of App Store Optimization (ASO) for Hospitality Applicationsis project aims to make known what factors whether internal or external, should be implemented to gain visibility in apps stores. The outcome of this project is to suggest hotels (owners/developers) what features need to be implemented to improve their visibility and, at the same time, provide researchers with more information on a new subject.

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The Effect of Fashion e-Blogs on Women’s Intention to Useinfluence of them on businesses are limited. Data were gathered from women who interacted in five e-blogs. This chapter contributes to the growing literature on e-blog brands. This study samples a significant segment of fashion blogging consumers. Key implications for managers and researchers are highlighted.

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Book 2020ns of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic d

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