Titlebook: Digital and Social Media Marketing; Emerging Application Nripendra P. Rana,Emma L. Slade,Yogesh K. Dwivedi Book 2020 Springer Nature Switze

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書(shū)目名稱(chēng)Digital and Social Media Marketing影響因子(影響力)




書(shū)目名稱(chēng)Digital and Social Media Marketing影響因子(影響力)學(xué)科排名




書(shū)目名稱(chēng)Digital and Social Media Marketing網(wǎng)絡(luò)公開(kāi)度




書(shū)目名稱(chēng)Digital and Social Media Marketing網(wǎng)絡(luò)公開(kāi)度學(xué)科排名




書(shū)目名稱(chēng)Digital and Social Media Marketing被引頻次




書(shū)目名稱(chēng)Digital and Social Media Marketing被引頻次學(xué)科排名




書(shū)目名稱(chēng)Digital and Social Media Marketing年度引用




書(shū)目名稱(chēng)Digital and Social Media Marketing年度引用學(xué)科排名




書(shū)目名稱(chēng)Digital and Social Media Marketing讀者反饋




書(shū)目名稱(chēng)Digital and Social Media Marketing讀者反饋學(xué)科排名

食料

Ulrike Gelbmann,Christian Pirkerreviews, recommendations and referrals, and forums and communities) impact social trust, which in turn affects customer value co-creation dimensions (functional value, hedonic value, and social value) in social network sites (SNSs). Theoretical and practical implications are provided.

聯(lián)邦

Shaping an Inclusive Energy Transitionwe are focusing on understanding what stops customers at collectivist cultures from using such services. We are focusing on materialism as a potential value that might hinder customer’s willingness to adopt CC.

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Limited

https://doi.org/10.1007/978-3-031-20518-7ics making up a more significant part of big data use in sales and marketing and GDPR ensures data are legitimately collected and processed, there are practical implications for Managers as well. Acknowledging that this is a conceptual model, the critical challenges are presented. This is open for f

Androgen

Androgen

Martha Georgiou,Matina Moshogianni benefits on the one hand and exploration to revert from technology to complete abandoning of technology on the other. The conceptual underpinning presented and analysed in this chapter advances the scholarship of technology adoption, adaptation and appropriation in entirety and provides useful dire

enflame

Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creviews, recommendations and referrals, and forums and communities) impact social trust, which in turn affects customer value co-creation dimensions (functional value, hedonic value, and social value) in social network sites (SNSs). Theoretical and practical implications are provided.

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Persona Classification of Celebrity Twitter Usersn into six predefined categories and (2) Generating a category if the tweet does not belong to any defined category. The first kind of classification has been done in three different ways; by individually applying Na?ve Bayes, Decision Tree, and Support Vector Machine. For generating a new category,