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Titlebook: Exploring Business Language and Culture; Urszula Michalik,Pawe? Zakrajewski,Anna Stwora Book 2020 Springer Nature Switzerland AG 2020 Busi

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書目名稱Exploring Business Language and Culture
編輯Urszula Michalik,Pawe? Zakrajewski,Anna Stwora
視頻videohttp://file.papertrans.cn/320/319466/319466.mp4
概述Demonstrates a unique combination of research issues in Business English teaching, business culture, and communication studies, targeting a wide readership.Presents a representative selection of resea
叢書名稱Second Language Learning and Teaching
圖書封面Titlebook: Exploring Business Language and Culture;  Urszula Michalik,Pawe? Zakrajewski,Anna Stwora Book 2020 Springer Nature Switzerland AG 2020 Busi
描述This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the
出版日期Book 2020
關鍵詞Business English; Business culture; Cross-cultural communication; Cultural awareness; Values
版次1
doihttps://doi.org/10.1007/978-3-030-58551-8
isbn_softcover978-3-030-58553-2
isbn_ebook978-3-030-58551-8Series ISSN 2193-7648 Series E-ISSN 2193-7656
issn_series 2193-7648
copyrightSpringer Nature Switzerland AG 2020
The information of publication is updating

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National Responsibility: The Missing Element of Business Ethicscorporations’ response to the exponential threat of negative externalities occurring as a result of dopamine-related digital and food products’ abuse. The standard concept of CSR is thus further developed, with special attention to the key notion of responsibility on the part of different stakeholders and their mutual impact in the CEE region.
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Business and Academic Cultures in Contact: Some Insights from Academic Communication Practices and Rmoves in research article introductions proposed by Swales (.) and Swales (.) to show that this traditional, canonical academic genre is not incompatible with rhetorical tools which are more readily associated with business discourse, and that its structure and function of some of its segments may actually invite their use.
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2193-7648 wide readership.Presents a representative selection of reseaThis book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of cont
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https://doi.org/10.1007/978-3-8349-8164-6in business, in negotiations or in one’s workplace? Is more humour associated with more risk in intercultural communication? Which strategic functions of humour seem crucial to the informants? These are the research questions the author will try to answer.
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https://doi.org/10.1007/978-3-663-19755-3es, according to an established methodological framework based on previous studies in the field of discourse and gender (Lakoff (.); Coats (.); Wareing (.); Kendall & Tannen (.); Cameron (.); Scollon & Scollon, .), and of institutional discourse (Tannen (.); Mayr (.); Koester (.)).
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