Titlebook: European Retail Research; 2010 I Volume 24 Iss Peter Schnedlitz,Dirk Morschett,Bernhard Swoboda Book 2010 Gabler Verlag | Springer Fachmedi

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Book 2010evels of channel in- gration - even though the domination of multi-channel companies in the B2C e-commerce s- tor (with the exception of a few companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the p

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1867-8785 ew companies, e. g. eBay or Amazon) implies a great potential for success (Hudetz/Baal 2005; Emrich 2008). For this reason most authors seem to agree upon the p978-3-8349-2254-0978-3-8349-8938-3Series ISSN 1867-8785 Series E-ISSN 2364-589X

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Public Opinion and Security Matters in Europeannelled their economic growth, secured their well-being, and guaranteed their security over the past 50 years. Most prominent among these institutions are the Atlantic Alliance and the European Union. In this chapter, we address more specifically the way Europeans perceive the problem of adapting a