Titlebook: European Retail Research; 2010 I Volume 24 Iss Peter Schnedlitz,Dirk Morschett,Bernhard Swoboda Book 2010 Gabler Verlag | Springer Fachmedi

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Interactive Web 2.0 Applications in the Multi-Channel Marketing for Retailers,or multi-channel marketing by retailers. The different instruments of Web 2.0 and the theoretical foundations of multi-channel marketing are introduced. The authors assign the specific Web 2.0 applications through the instrumental areas of retailing by confronting their particular features and funct

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How to Maintain a Process Perspective on Retail Internationalization: The IKEA Case,ow to best explain the process and why some firms succeed while others fail. Recently researchers have argued that not only do we need more in-depth longitudinal case studies, and case studies from different sectors, but we also need to understand the core activity of internationalization, namely th

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Trade Credit Periods in Retail Commerce for Products of Mass Consumption: An Application to Spanishuses a database of financial statements of retail and production firms to demonstrate that the legal measures established at the European level in general, and specifically in Spain, to fight delinquency in commercial operations are having an appreciable effect on reducing payment periods for retail

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Customer Satisfaction with Loyalty Card Programs in the Austrian Clothing Retail Sector - an Empirimers by building relationships is one of the most sustainable competitive advantages. Although the use of loyalty cards is popular in retailing, a lot of customer loyalty programs are virtually interchangeable, lacking in attractiveness and differentiation. Therefore, it is important to identify the

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Clustering Customer Contact Sequences - Results of a Customer Survey in Retailing,the customers’ contacts with its different marketing channels (e.g. store, homepage, newspaper advertising) during the whole purchase process. In doing so, we obtained three clusters in a short sequences and a long sequences segment. Results reveal differences in the customers’ behaviour concerning

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The In-Store Antecedents and Consequences of Perceived Shopping Value for Regularly Purchased Produa holistic approach is presented to identify key in-store image characteristics and their influences on both hedonic and utilitarian shopping value, as well as to investigate the consequences of perceived shopping value on customer satisfaction and store loyalty. A quantitative survey was conducted

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