Titlebook: Enlightened Marketing in Challenging Times; Proceedings of the 2 Felipe Pantoja,Shuang Wu,Nina Krey Conference proceedings 2020 The Academy

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The Rise of Hybrid Political Islam in Turkeyteraction of brands with consumers and their ability to advertise (Ashley and Tuten 2015; Hudson et al. 2016). However, utilizing social media platforms in marketing brings a challenge to brands due to its openness as well as fast changing nature (Colliander and Marder 2018). The luxury market will

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Felipe Pantoja,Shuang Wu,Nina KreyPresents the Scottish Enlightenment within a contemporary marketing research context.Offers cutting-edge research and insights on marketing theory and practice.Examines the impact of social, political

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https://doi.org/10.1057/9780230624818ts that are independent from each other. Furthermore, out of the three proposed dimensions for brand nostalgia, personal nostalgia, historical nostalgia, and perceived brand oldness, only the first two reflect brand nostalgia distinctively, whereas perceived brand oldness stands apart, apparently more leaning towards the brand heritage construct.

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