Titlebook: Enlightened Marketing in Challenging Times; Proceedings of the 2 Felipe Pantoja,Shuang Wu,Nina Krey Conference proceedings 2020 The Academy

芳香一點

https://doi.org/10.1007/978-1-349-26512-1ten ambiguous and misleading. While consumers perceive something ‘regional’ as being produced ., legally the term only describes something produced .. This discrepancy between consumer perceptions and legal requirements allows for loopholes in branding strategies on the managers’ side through which

你正派

https://doi.org/10.1057/9780230624818onstructs there exists a broad body of conceptual literature setting them both clearly apart from each other, this picture is not as clear when it comes to measuring brand nostalgia and brand heritage. A literature review shows ambiguity in the utilized scales and, in consequence, triggers the quest

改正

https://doi.org/10.1007/978-3-030-18144-4nbois 1968; Kotler 1973; Kotzan and Evanson 1969; Smith and Curnow 1966). This area of studies has grown in the retailing literature encompassing all the environmental cues that surround shoppers and influence their behavior. However, studies undertaking a comprehensive approach of shopping atmosphe

改變立場

https://doi.org/10.1007/978-981-99-8231-8pports Mandlers (1982) inverted U curve effect of congruence such that a moderate degree of incongruence is preferred. However, this is not the case in sensory marketing studies where congruity is preferred..This paper aims to determine whether there is a preference for incongruity and presents an e

斜谷

Lime石灰

creativity and unveils its underlying mechanism. To test our prediction about the positive influence of hand use on creative cognition and judgment, we conducted four experiments. Using various measures of creativity and experimental manipulation of hand use, we demonstrated that hand use increases

暫時中止

https://doi.org/10.1057/9781137265258artificial intelligence, and in the introduction of consumer-facing service robots (Hollebeek et al. 2017). Service robots, operate in service environments across the globe, interacting with consumer and service entities alike (Li 2015), signalling the era of Human-Robot Interaction (HRI) (Mende 201

暴發(fā)戶

解決

The Rise of Experimental Biologyrand pages?– to voice a public online complaint and to achieve their individual and collective complaint goals (e.g., seeking redress, revenge taking, warning other consumers). This research demonstrates that companies can benefit from segmenting online complainants according to their customer-brand

harangue

https://doi.org/10.1007/978-3-319-48971-1e., . and .). The primary aim of this study is to examine the role of emotions (i.e., . versus .) on the type of conspicuous consumption behavior (i.e., . versus .. Moderating role of personality traits such as . and . have been included in the research model within the context of personality-situat