Titlebook: Emerging Trends and Innovation in Business and Finance; Rim El Khoury,Nohade Nasrallah Book 2023 The Editor(s) (if applicable) and The Aut

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Impact of Digital Marketing Tools on Customer Interactions in Jordanian Telecommunications Companiesing tools on customer interaction. The study recommended following up with the latest methods and technologies that appear in digital marketing, especially in communication networks and Internet advertisements, to continue to achieve more interaction with customers.

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Impact of Social Media Marketing on Electronic Word of Mouth: A Study of Jordanian Private UniversitE-WOM. The researchers recommend managers to activate marketing via social media and the electronic spoken word by enhancing interaction and effective communication between the online store and the customer and listening to their suggestions and opinions.

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