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Titlebook: Emerging Trends and Innovation in Business and Finance; Rim El Khoury,Nohade Nasrallah Book 2023 The Editor(s) (if applicable) and The Aut

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發(fā)表于 2025-3-21 19:04:16 | 只看該作者 |倒序?yàn)g覽 |閱讀模式
書(shū)目名稱Emerging Trends and Innovation in Business and Finance
編輯Rim El Khoury,Nohade Nasrallah
視頻videohttp://file.papertrans.cn/309/308487/308487.mp4
概述Considers the challenges organizations face in the implementation of such innovations.Explores the cutting-edge technologies and innovation in business and finance.Contributes to a vigorous worldwide
叢書(shū)名稱Contributions to Management Science
圖書(shū)封面Titlebook: Emerging Trends and Innovation in Business and Finance; Rim El Khoury,Nohade Nasrallah Book 2023 The Editor(s) (if applicable) and The Aut
描述.This book explores diverse dimensions of innovation in business and finance from a micro as well as macro perspective through various case studies and analyses of trends. The previous decade is known as the era of digital transformation and innovation. The rise of new technologies is having an impact on the global trends and leading to innovation in business and finance. In this competitive market, businesses and financial institutions must be responsive to the trends in order to survive and thrive, governments must cope with the complex and uncertain environments by being smart, transforming service delivery, and implementing smart governance practices, and entrepreneurs and investors are faced with alternative sources of finance and investment..However, keeping up with these trends and innovations is fraught with its own set of challenges. Thus, it is important to analyze new and emerging technologies and innovations through a myriad of disciplinary lenses. This book not only expands conceptual understanding of digital transformation and innovation by presenting strong empirical evidence, but also by adding to the vigorous worldwide policy discussion on how to assist businesses
出版日期Book 2023
關(guān)鍵詞Digital transformation in business and finance; Entrepreneurial Financing; Smart government; Fintech; Ba
版次1
doihttps://doi.org/10.1007/978-981-99-6101-6
isbn_softcover978-981-99-6103-0
isbn_ebook978-981-99-6101-6Series ISSN 1431-1941 Series E-ISSN 2197-716X
issn_series 1431-1941
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
The information of publication is updating

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Does Social Media Marketing Affect Marketing Performance auto lubricants companies in Amman, the capital city of Jordan. A convenient sample consisted of 384 customers were selected. IBM SPSS 24.0 have used to check the study hypotheses. The results found that social media has an impact on marketing performance (MP). Based on the study results a set of r
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The Impact of Social Media Marketing on Mental Image of Electronic Stores Customers at Jordan consisted of customers of electronic stores in Jordan, which depends on social media in marketing their products. Structural equation modeling (PLS-SEM) was used to test hypotheses. The statistical analysis results found an effect of marketing via social media on mental image. According to the resu
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The Impact of Emotional Intelligence on Marketing Performance commercial banks in Jordan. A convenience method was conducted to get the study data to follow the comprehensive survey method. Structural equation modelling (SEM) was applied to check the hypotheses of this study. It was found that there is a statistically significant effect for the emotional inte
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