Titlebook: Embedded Lead Users inside the Firm; How Innovative User Tim Schweisfurth Book 2013 Springer Fachmedien Wiesbaden 2013 Innovation Manageme

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Mehr verkaufen im Technischen Vertriebventies. He was one of the first scholars who challenged the traditional view of innovation (also called manufacturer-active paradigm) which regarded customers and users as passive consumers of innovation (e.g. new products and services) and manufacturers as only relevant source of innovation (von H

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Book 2013e needs (i.e. who exhibit lead user characteristics) in relation to one or more of their employing firm’s products or services. In three subsequent studies I explore, how embedded lead users contribute to corporate innovation. I show which factors foster the lead userness of employees and what chara

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