Titlebook: Digital Product Management; Frameworks – Tools – Sascha Hoffmann Book 20241st edition The Editor(s) (if applicable) and The Author(s), unde

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Understanding User Experience,ntensively with the expected product benefits—even before downloading or registering. The user experience (short UX) during product use has an increasingly significant influence on the decision for or against a product. Many companies have recognized this and invest specifically in a good user exper

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Data Analytics, however, almost all challenges lie in the communication between product manager and analyst: What is the right question and how do we arrive at an answer that is promising and business-relevant and contains an actionable step? Only when you and your organization are prepared to meet this communicat

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Generations-Rekombinations-Rauschen,strategy is perhaps the most fundamental decision that a product organization must make. Surprisingly, many companies operate without a product strategy—partly out of fear of committing to something, partly out of uncertainty about how to build a product strategy in the first place. This chapter des

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Generations-Rekombinations-Rauschen,ears, the popularity of OKR has skyrocketed, and its use in digital product management has become indispensable. This is because Objectives and Key Results enable a customer-centric mindset by focusing product development on the impact and resonance with the target audience, rather than just on impl

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https://doi.org/10.1007/978-3-642-49240-2eal added value for customers. To this end, the basic goals and principles, such as outcome orientation, user centricity, and the iterative approach in an interdisciplinary team, of a Product Discovery are explained. Following this, the differences between a project-based and a continuous Discovery

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Divide and Conquer: Multimodule Projects,practice and leads from the initial conditions of validation to the importance of research work, demonstrating how relevant such preliminary work is in practice for a project. Furthermore, prototyping with elements to be clarified, such as goal definition, UX and UI, and the question of adequate tec

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