Titlebook: Digital Product Management; Frameworks – Tools – Sascha Hoffmann Book 20241st edition The Editor(s) (if applicable) and The Author(s), unde

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Validation of Product Ideas in the Market,practice and leads from the initial conditions of validation to the importance of research work, demonstrating how relevant such preliminary work is in practice for a project. Furthermore, prototyping with elements to be clarified, such as goal definition, UX and UI, and the question of adequate tec

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Product Delivery, or “Product Delivery”. Agile project management methods such as SCRUM are widely well established for this. However, they also leave some important questions unanswered: How much does the new product cost and how long will the development take? When are we even ready to start product development? W

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A/B Testing in Digital Product Management,tal products based on real user feedback. This article first explains the basic structure of A/B tests, before discussing the fundamentals of hypothesis formation and the statistics used in A/B tests. The article concludes with specific advice on how A/B tests can be optimally used in digital produc

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Product Management Understood Holistically,ent is always also a team sport, involving many different stakeholders and sometimes conflicting objectives. All too easily, the necessary communication and coordination between the product manager and his stakeholders can be pushed into the background, when concrete product decisions and acute prob

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Product Sense,es a special degree of empathy for the target group as well as a holistic understanding of the product, business, and domain. In this article, we explain what Product Sense is, why it is essential for good product management, and how it can be developed. Finally, we provide practical tips for immedi

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